The 2023 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.
We're honored to receive the 2023 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Exeter Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Mary's Dogs
Cooperative Middle School
St Vincent de Paul Food Pantry (Exeter, NH), Dan Healy Memorial Fund, Concord Coalition to End Homelessness, Seacoast Area Firefighters' Toy Bank, Seacoast Family Promise
My Breast Cancer Support

Did Exeter Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
Love Promise Stories from Exeter Subaru
Subaru and Exeter Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Thank you Exeter Subaru for "Sharing the love" with the Rotary Club of Portsmouth - Yvonne L
Thank you Exeter Subaru for a very generous donation check of $12,400 representing the Subaru Share the Love® Event! This will enable our club to continue on our mission to perform Service Above Self. We continue to support local shelters, food banks, seniors, and scholarships for graduating high school students. This sum of money will multiply our efforts to do good. Thank you for partnering with us for a second year in a row, we are grateful beyond words :)
Blaze's Happy Ending - Lauren P
During the month of October 2022, Mary’s Dogs had the privilege of partnering with Exeter Subaru in Exeter NH and their wonderful staff. Lauren Parks was the point person, and she clearly has a passion for our dogs and helping us find their forever homes. We are a non-profit dog rescue and adoption organization relying heavily on donations and volunteers. The exposure that Exeter Subaru gave us on their Facebook page, website and in the showroom was incredible. We brought adoptable dogs to the dealership once a week for the month of October. This allowed the public to come to meet them and get to know our staff and fosters. Over the 4 weekly events, 13 dogs attended and several of them got adopted! One of the pups had approved adopters interested in meeting her and it was through the Subaru meet-n-greet event that they fell in love! Her name is Blaze and she and her sister traveled all the way from Arkansas to be adopted by a loving family here in New England. She and her sister Bren had a rough start in life, an unwanted litter abandoned and left to fend for themselves on the side of the road. A southern rescue group took them in and nursed their neglected little bodies back to health. When they arrived here in NH, they were scared and very shy and timid. They needed time to trust us and feel safe, we worked with them and earned their trust so that they could be successful in a home. Blaze’s family reports that she is thriving and is just the sweetest, smartest, and most amazing dog. Blaze’s new family without help has been able to connect with Bren’s adoptive family and the sisters have playdates regularly! Thanks to Exeter Subaru in Exeter, NH and their Subaru Loves Pets program, little Miss Blaze found her forever home and will only know love and security for the rest of her life. We thank Subaru for the continued support you have provided over the years to rescue organizations across the US and especially Mary’s Dog Rescue and Adoption!
Second Generation and Sustainability - Lauren P
Over the past year, some of our employees have been bringing in gently used clothing for other employees to “shop” and take as a way to be more sustainable. This movement grew in the past two months and we were able to make our employee “Pop Up Shop” a full and functioning thing. We decided to do a huge employee closet clean out over the past two months and with that, we had an abundance of clothing we wanted to donate to a great cause. When looking for somewhere to donate, we found Second Generation Thrift Shop. "Located in Greenland, NH, our Thrift Shop provides an array of attractive, ‘gently used’ merchandise-primarily clothing, as well as home goods and accessories. This unique shopping experience retains all the cozy charm of a New England cottage, while providing some of the hottest bargains in town. We are conveniently located on Route 33, off Interstate 95, 9 Tide Mill Road, Greenland. 100% of the proceeds go to supporting the mission of New Generation.” We were able to get six large trash bags filled with women's, men's and kids clothing to donate! We dropped off the bags to Amber and loved hearing more about the thrift shop and the passion she has for helping. We look forward to continuing our mission of sustainability and donating every few months to Second Generation!
Share the Love - Jonathan F
The Rotary Club of Portsmouth is overwhelmed by the generosity of Exeter Subaru and its customers! Exeter Subaru gave their customers an option to choose from various charities for Subaru of America‘s “Share The Love“ campaign. Under the “Share The Love“ campaign, Subaru of America donated $250 and Exeter Subaru donated another $50, for each new car sold or leased between November 20, 2021 and January 1, 2022. The result of Exeter Subaru‘s and its customers' generosity was a check for $12,650 to the Rotary Club of Portsmouth. The Rotary club is a service organization of business people who raise money to put back into the community. Over the last 15 years, the Rotary Club Portsmouth has raised $1.7 million and distributed that money into the Seacoast community. Beneficiaries of Rotary‘s fundraising include homeless shelters, food banks, soup kitchens, schools, scholarships, and hundreds of other organizations and causes. Rotary is 100% volunteer so every dollar donated to Rotary goes directly to the needs of the Seacoast community. Exeter Subaru, a seacoast business that has been selling Subarus for decades, understands the value of giving back to its community, and this donation will go a very long way to making the Seacoast community a better place to live. Rotary President Justin Finn, in accepting the check from Exeter Subaru, said: “Please, when you visit Exeter Subaru on Portsmouth Avenue in Stratham, thank them for their generosity to the community!“ Darren Coute, General Partner of Exeter Subaru, responded that “We are impressed and happy that our customers selected the Rotary Club of Portsmouth to direct the donations to and we appreciate the work the Rotary Club of Portsmouth does for the people of the Seacoast“.
Mary's Dogs Love-Promise Story of Justice - Kelly G
Through the month of October, we at Mary's Dogs Rescue and Adoption, had the privilege of partnering with Exeter Subaru for the Subaru Loves Pets event. For this event Subaru donated $100 for every dog adopted in October, up to 31 dogs. Mary's Dogs thankfully and happily found homes for 40 dogs in October. Working alongside the very generous Exeter Subaru staff members was such a great experience. Exeter Subaru went above and beyond by providing a small gift bag of goodies for our visiting dogs. Being a small non-profit rescue, we are always looking for ways to connect with our community and other businesses throughout New England. We do fundraising events throughout the year, which allows us to meet potential adopters and for our current Approved Adopters to socialize with us, as well as meet some of our pups. We worked closely with Exeter Subaru to showcase some of our adoptable pups and our “Under Dogs” each week on their social media platforms and in their showroom. Exeter Subaru graciously invited us to bring our adoptable puppies into the showroom to meet some Subaru clients and get to know more Exeter Subaru staff members. Our pups loved all of the attention and love they got. The Subaru Loves Pets event was a great success for Mary's Dogs Rescue and Adoption. Underdog Justice, enjoyed an afternoon meeting clients and potential adopters. He came to us missing an ear, an amputated tail, and several bullet fragments under his skin; that’s just a small part of his story. He has seen the worst of human behavior, yet he loves big and trusts with all of his heart. His resiliency, forgiving, and loving nature makes him a special guy! Thanks to Exeter Subaru, his story and his gorgeous face got the exposure he needed to find his forever home. Justice is living the dream in a home here in NH. He even gets to go to work with his owner, who is one of the owners of Wentworth Greenhouses. We at Mary's Dogs appreciate all that Exeter Subaru did for us and are grateful to Subaru for the donation made on behalf of the 31+ dogs we found loving homes for. Mary's Dogs Rescue and Adoptions look forward to next year's Subaru Loves Pets event and are truly grateful for the relationship made throughout the month of October.
Subaru Loves Pets and Mary's Dogs - Jessica W
Through the month of October, we at Mary's Dogs Rescue and Adoption, had the privilege of partnering with Exeter Subaru for the Subaru Loves Pets event. For this event Subaru donated $100 for every dog adopted in October, up to 31 dogs. Mary's Dogs thankfully and happily found homes for 40 dogs in October. Working alongside the very generous Exeter Subaru staff members was such a great experience. Exeter Subaru went above and beyond by providing a small gift bag of goodies for our visiting dogs. Being a small non-profit rescue, we are always looking for ways to connect with our community and other businesses throughout New England. We do fundraising events throughout the year, which allows us to meet potential adopters and for our current Approved Adopters to socialize with us, as well as meet some of our pups. We worked closely with Exeter Subaru to showcase some of our adoptable pups and our “Under Dogs” each week on their social media platforms and in their showroom. Exeter Subaru graciously invited us to bring our adoptable puppies into the showroom to meet some Subaru clients and get to know more Exeter Subaru staff members. Our pups loved all of the attention and love they got. The Subaru Loves Pets event was a great success for Mary's Dogs Rescue and Adoption. Underdog Justice, enjoyed an afternoon meeting clients and potential adopters. He came to us missing an ear, an amputated tail, and several bullet fragments under his skin; that’s just a small part of his story. He has seen the worst of human behavior, yet he loves big and trusts with all of his heart. His resiliency, forgiving, and loving nature makes him a special guy! Thanks to Exeter Subaru, his story and his gorgeous face got the exposure he needed to find his forever home. Justice is living the dream in a home here in NH. He even gets to go to work with his owner, who is one of the owners of Wentworth Greenhouses. We at Mary's Dogs appreciate all that Exeter Subaru did for us and are grateful to Subaru for the donation made on behalf of the 31+ dogs we found loving homes for. Mary's Dogs Rescue and Adoptions look forward to next year's Subaru Loves Pets event and are truly grateful for the relationship made throughout the month of October.
Subaru Loves Learning at CMS - Jamie S
Exeter Subaru partnered with the Cooperative Middle School to help provide students with school supplies in August for Subaru Loves Learning. The Cooperative Middle school is the middle school for six towns and the student population is comprised of 6th, 7th, and 8th-grade students. Approximately 1200 students attend the school. Lists of wanted items were posted throughout the dealership and on various social media platforms. Generous donations were put together by employees, customers and area residents. The donations were delivered to the Cooperative Middle School at the beginning of September, just before the school year to started.
Put a Sock in it! - Julie G
Warm, clean socks. Seems like such a basic thing, right? While for so many of us, it is, but for the homeless it can be completely intangible. Socks are in high demand for the homeless, and are the least donated item to shelters. Think about it. You have a pair of pants or a jacket in good condition, you donate it; however, once you are done with a pair of socks, they just end up in the garbage. While living on the street, many unsheltered people rarely take their shoes off. They walk often, and do not always have laundry facilities at close reach. The ability to have a fresh pair of socks to change in to is a fantastic feeling for them. Not only does it make them feel good mentally, but the socks also contribute greatly to their physical well-being. In cold enough conditions, frostbite can occur in just 30 minutes or less! Warm, well-fitting socks can prevent this for many people. Frost bite means poor circulation in the feet, and can be threatening. The socks provide a simple, but very important layer of protection. So, with the rate of homelessness high, and the temperatures quickly dropping, we decided to take action. During the month of February, we asked our employees and the community, to “Put a Sock in it!” Our mission: to collect 500 pairs of warm socks for the Concord Coalition to End Homelessness’ Emergency Winter Shelter. The Emergency Winter Shelter is open 7 nights a week from December through March. Guests can arrive on the property at 6PM and must leave the property by 7AM each morning. The shelter serves adults in need, and gives them a place to sleep inside during dangerously cold winter months. Throughout the month, the donations came rolling in, and we had the most community involvement out of all of our love promise events so far. The final donations came in on March 2nd, and we concluded the event with a total of 920 pairs of socks! On March 8th, we packed up an Ascent, and headed to the shelter to drop them off. “Socks are the number one request, each day, by guests at the Concord Resource Center/Winter Shelter. Guests, who receive services through CCEH, shared with Resource Center Staff on the day of the donation that they are beyond "appreciative of the support and kindness in the local community. To many socks seem like a second thought when you are getting dressed in the morning, but for people experiencing homelessness if you have wet socks your overall health and well-being can be in jeopardy, especially during the winter months." Thank you, Exeter Subaru, from the bottom of our hearts for the generous donation of SOCKS!” -Julie Green, CCEH Clinical Director
Holiday Toy Drive - Erika C
For the second year in a row, we teamed up with the Stratham Police Department and the local firefighters to help fill the Seacoast Area Firefighters’ Toy Bank. The Police Department reached out to us at the end of November, to see if we were interested in helping them again. We were, of course, happy to help. We prepped a car for the showroom, and reached out to the community for donations of unwrapped, new toys. Due to the circumstances surrounding the pandemic, we were uncertain as to how many donations we would get. However, our employees and customers came together, and filled the Crosstrek! The donations were brought to the toy bank on December 21st, where they could be distributed to families, in need of assistance, before Christmas day. Thank you to everyone that made a contribution, and we look forward to helping this great cause again next year.
"Pack-a-'back" - Erika C
During the month of November, Exeter Subaru hosted their sixth annual holiday food drive for the St. Vincent de Paul Food Pantry in Exeter, NH. This year, we set out on the mission to “Pack-a-’Back”. During these unprecedented times, we realize that more people than ever are out of work, and children are home from school. Due to this, food pantries are in high demand, with items flying off of the shelves. While the food pantry is typically in need of holiday dinner items during this time of year, the current circumstances left them in need of personal hygiene items, snacks, and breakfast/lunch items for the children. So we put together a wish list, distributed it to our employees, and posted it on our social media outlets. Everyone came together, and helped us complete our goal of “packing-the-‘back! We delivered the donations to St. Vincent de Paul on Friday, November 20th. “Thank you for the continued support from Exeter Subaru. We appreciate the food drive to help our Exeter neighbors in need. During the month of November 2020, we distributed 3,708 bags of food that equated to 37,080 pounds of food that makes 25,830 meals. This was distributed to 437 clients that reside in Exeter, Newfields, Brentwood, Kensington, East Kingston, and Stratham. Exeter Subaru’s in kind contributions helped provide our clients food on their tables for their families. With gratitude, Molly Zirillo Executive Director, St. Vincent de Paul - Exeter."
Did Exeter Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.