The 2021 Subaru Love Promise Community Commitment Award

The 2021 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Exeter Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Mary's Dogs

Cooperative Middle School

St Vincent de Paul Food Pantry (Exeter, NH), Dan Healy Memorial Fund, Concord Coalition to End Homelessness, Seacoast Area Firefighters' Toy Bank, Seacoast Family Promise

My Breast Cancer Support

Did Exeter Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Exeter Subaru

Subaru and Exeter Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Put a Sock in it! - Julie G

Warm, clean socks. Seems like such a basic thing, right? While for so many of us, it is, but for the homeless it can be completely intangible. Socks are in high demand for the homeless, and are the least donated item to shelters. Think about it. You have a pair of pants or a jacket in good condition, you donate it; however, once you are done with a pair of socks, they just end up in the garbage. While living on the street, many unsheltered people rarely take their shoes off. They walk often, and do not always have laundry facilities at close reach. The ability to have a fresh pair of socks to change in to is a fantastic feeling for them. Not only does it make them feel good mentally, but the socks also contribute greatly to their physical well-being. In cold enough conditions, frostbite can occur in just 30 minutes or less! Warm, well-fitting socks can prevent this for many people. Frost bite means poor circulation in the feet, and can be threatening. The socks provide a simple, but very important layer of protection. So, with the rate of homelessness high, and the temperatures quickly dropping, we decided to take action. During the month of February, we asked our employees and the community, to “Put a Sock in it!” Our mission: to collect 500 pairs of warm socks for the Concord Coalition to End Homelessness’ Emergency Winter Shelter. The Emergency Winter Shelter is open 7 nights a week from December through March. Guests can arrive on the property at 6PM and must leave the property by 7AM each morning. The shelter serves adults in need, and gives them a place to sleep inside during dangerously cold winter months. Throughout the month, the donations came rolling in, and we had the most community involvement out of all of our love promise events so far. The final donations came in on March 2nd, and we concluded the event with a total of 920 pairs of socks! On March 8th, we packed up an Ascent, and headed to the shelter to drop them off. “Socks are the number one request, each day, by guests at the Concord Resource Center/Winter Shelter. Guests, who receive services through CCEH, shared with Resource Center Staff on the day of the donation that they are beyond "appreciative of the support and kindness in the local community. To many socks seem like a second thought when you are getting dressed in the morning, but for people experiencing homelessness if you have wet socks your overall health and well-being can be in jeopardy, especially during the winter months." Thank you, Exeter Subaru, from the bottom of our hearts for the generous donation of SOCKS!” -Julie Green, CCEH Clinical Director

Concord Coalition to End Homelessness
Put a Sock in it!

Holiday Toy Drive - Erika C

For the second year in a row, we teamed up with the Stratham Police Department and the local firefighters to help fill the Seacoast Area Firefighters’ Toy Bank. The Police Department reached out to us at the end of November, to see if we were interested in helping them again. We were, of course, happy to help. We prepped a car for the showroom, and reached out to the community for donations of unwrapped, new toys. Due to the circumstances surrounding the pandemic, we were uncertain as to how many donations we would get. However, our employees and customers came together, and filled the Crosstrek! The donations were brought to the toy bank on December 21st, where they could be distributed to families, in need of assistance, before Christmas day. Thank you to everyone that made a contribution, and we look forward to helping this great cause again next year.

Stratham Fire Department
Holiday Toy Drive

"Pack-a-'back" - Erika C

During the month of November, Exeter Subaru hosted their sixth annual holiday food drive for the St. Vincent de Paul Food Pantry in Exeter, NH. This year, we set out on the mission to “Pack-a-’Back”. During these unprecedented times, we realize that more people than ever are out of work, and children are home from school. Due to this, food pantries are in high demand, with items flying off of the shelves. While the food pantry is typically in need of holiday dinner items during this time of year, the current circumstances left them in need of personal hygiene items, snacks, and breakfast/lunch items for the children. So we put together a wish list, distributed it to our employees, and posted it on our social media outlets. Everyone came together, and helped us complete our goal of “packing-the-‘back! We delivered the donations to St. Vincent de Paul on Friday, November 20th. “Thank you for the continued support from Exeter Subaru. We appreciate the food drive to help our Exeter neighbors in need. During the month of November 2020, we distributed 3,708 bags of food that equated to 37,080 pounds of food that makes 25,830 meals. This was distributed to 437 clients that reside in Exeter, Newfields, Brentwood, Kensington, East Kingston, and Stratham. Exeter Subaru’s in kind contributions helped provide our clients food on their tables for their families. With gratitude, Molly Zirillo Executive Director, St. Vincent de Paul - Exeter."

Society of St. Vincent de Paul

In Memory of Dan Healy - Erika C

Like many 5k events this year, the 2020 Dan Healy Memorial 5k went virtual. While our favorite way to raise money and support this great cause is as a team, on Sunday, November 1, we took off individually to complete the race! This is the second year that employees and their family members have completed the run/walk. While it is typically held in Exeter, this year it was held Nationwide! Going virtual enabled this event to host as many participants as possible, while keeping everyone safe, and still raising money for their important mission: scholarships and veterans aid for seacoast residents.

The Dan Healy Foundation
In Memory of Dan Healy

Being a Hero in the Lives of Many Dogs - Melissa C

Through the month of October, we at Mary's Dogs Rescue and Adoption, had the privilege of partnering with Exeter Subaru for the Subaru Loves Pets event. For this event Subaru donated $100 for every dog adopted in October, up to 31 dogs. Mary's Dogs thankfully and happily found homes for 35 dogs in October. Working along side Erika, and other Exeter Subaru staff members, was such a great experience. Exeter Subaru went above and beyond by providing a small gift bag of goodies for our first 31 adoptions in October. Being a small non-profit rescue, we are always looking for ways to connect with our community and other businesses throughout New England. We do fundraising events throughout the year, which allows us to meet potential adopters and for our current Approved Adopters to socialize with us, as well as meet some of our pups. Erika, and the Exeter Subaru staff, attended some of our local events to help promote our partnership and spread our message. We worked closely with Exeter Subaru to showcase some of our adoptable pups each week with a Pet of the Week campaign. Each week an adoptable dog was posted on each of our social media outlets, as well as advertised within the Exeter Subaru showroom. Exeter Subaru graciously invited us to bring one of our adoptable puppies into the showroom to meet some Subaru clients and get to know more Exeter Subaru staff members, which our puppy Bonnie really enjoyed! The Subaru Loves Pets event was a great success for Mary's Dogs Rescue and Adoption. Being able to work with Erika, and the other Exeter Subaru staff members, was a great pleasure. The month of October was filled with great memories in a time where being connected to your local community is essential. We at Mary's Dogs appreciate all that Exeter Subaru did for us and are grateful to Subaru for the donation made on behalf of the 31+ dogs we found loving homes for. Mary's Dogs Rescue and Adoptions look forward to next year's Subaru Loves Pets event and are truly grateful for the relationship made throughout the month of October. Exeter Subaru has some of the best dog loving people we've had the pleasure of working with and we are excited to see what the future holds

Mary's Dogs Rescue and Adoption

Celebrate Pink Goes Virtual - Erika C

This year, we participated in the 12th Annual Celebrate Pink 5k. We started the event on September 11th, by "going pink" at the dealership. Our hope was to raise awareness for the event and help increase participation. Due to Covid-19, race registrations were down from previous years, and we wanted to help My Breast Cancer Support get as many participants as possible. Exeter Subaru team members then took off all across the Seacoast and completed their 5ks in eight different towns throughout the weekend. While things were a little different this year, we still enjoyed participating in the event, and helping raise money for this great organization.

My Breast Cancer Support
Celebrate Pink Goes Virtual

Exeter Subaru has kids' backs! - Stephanie B

On Belay met the Exeter Subaru team almost a year ago when we were selected as the 2019 Share the Love local charity. From the very beginning, it was clear that as a team they are deeply committed to the community that they live and work in. Throughout the year they supported On Belay in ways that weren't required or expected of them; inviting us to events, volunteering and attending On Belay events, and by amplifying the message of On Belay. When the Share the Love event rolled around, the team championed On Belay. Because of Exeter Subaru's commitment to our local community, kids whose lives have been impacted when someone they love is diagnosed with cancer have a community of friends who understand. A community that celebrates life and let's them know that even when a parent or sibling has cancer, it is ok for them to just be a kid. We want them to know that even when life is hard, it still holds great joy for them. The Exeter Subaru community has been there for these kids. We couldn't be more honored to be associated with this caring group of people. We are deeply grateful!

On Belay

5th Annual Fill-A-Forester - Amy G

During the month of November, we held our 5th annual Fill-A-Forester food drive. Each year, we hold this event for the St. Vincent de Paul Food Pantry in Exeter, NH. We have been fortunate to fill a car every year, and this year was no exception. All of the donations were taken to the food pantry on November 26th, and families were able to come in and get them for Thanksgiving. We are so grateful to everyone that participated and so were the staff at St. Vincent de Paul.

Society of St. Vincent de Paul
5th Annual Fill-A-Forester

Cars and Cupcakes - Ann I

On November 5th, we hosted our first annual Cars and Cupcakes event at the dealership. The event was designed for women, by the women of Exeter Subaru. We had five presenters from each department that discussed their responsibilities as well as important information for customers when purchasing/servicing their vehicles. This event was put together to help our customers feel more comfortable when entering a dealership, as well as to fundraise for this year’s share the love hometown charity, On Belay. We asked their Executive Director, Stephanie Beck, to come in and present as well. Guests were encouraged to purchase raffle tickets for some great prizes, and all of the money collected was donated to On Belay. Our hope for this event was to help our customers and to further spread the mission of On Belay, and we were successful!

On Belay
Cars and Cupcakes

Running in Memory of Dan Healy - Erika C

On Sunday, November 3rd, we participated in the 5th annual Dan Healy Memorial 5k in Exeter, NH. Dan Healy was a Senior Chief Petty Officer in the US Navy Seals, who was born in Exeter, NH. He was killed in action in Afghanistan in June of 2005 during Operation Red Wings. SCPO Healy was lost when his helicopter crashed on a rescue mission going to the aid of four SEALS. The Dan Healy Foundation was started in an effort to uphold the honor and dedication exemplified by SCPO Healy in his heroic efforts, by being of service to the Seacoast, NH community. It provides: 1) Scholarships to students entering the military or a trade school, 2) assistance to veterans in the area, and 3) grants to deserving single parents. For several years now, the foundation has held the Dan Healy Memorial 5k, as a way to honor SPCO Healy, as well as other service men and women, and as a fundraiser. It was a beautiful day for the runners and walkers, and the turnout was their best yet with over 300 participants. We were excited to support the organization, and help spread the word about their mission. We hope to recruit even more team members for next year’s event!

Dan Healy Foundation
Running in Memory of Dan Healy