Exeter Subaru is honored to be recognized for our commitment to the community in 2025.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
What is the Subaru Love Promise Community Commitment?
At Exeter Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Exeter Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Mary's Dogs, Fierce Roots Farm Sanctuary
Blue Ocean Society, Stratham Memorial School
Cooperative Middle School, Salisbury Elementary School, Main Street School
St Vincent de Paul Food Pantry (Exeter, NH), Our Place NH, Portsmouth Rotary Club, Seacoast Area Firefighters' Toy Bank, Seacoast Family Promise
My Breast Cancer Support, Beyond The Rainbow Fund, American Red Cross, Connor's Climb, Celebrate Pink
Love Promise Stories from Exeter Subaru
Subaru and Exeter Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Celebrating The Power of Service and Giving! - Eileen C
Recently, the Portsmouth NH Rotary District 7780 Foundation Celebration brought together Rotarians, veterans and community members to celebrate the power of service and giving! One highlight of this special event was the support for Hero Pups, a local non profit that provides companion dogs for veterans and first responders in New England diagnosed with service-related psychological challenges. Thanks to the support of multiple Rotary Clubs and donations, the Portsmouth Rotary Club was able to help fund five trained companion dogs for Hero Pups! In addition, the event recognized outstanding service, highlighted Rotary's commitment to eradicating polio and honored our veterans while celebrating America's 250th anniversary with a group presentation of 250 American flags! The celebration also recognized new Paul Harris Fellows, honoring veterans and community members whose contributions support Rotary's humanitarian mission. It was with great pleasure that Exeter Subaru made a donation to this incredible event as we are proud to support organizations that make a positive difference in the lives of others while strengthening our community! Together, we're making a difference—locally and around the world!
Support for teachers and students - Beth C
For the past three years, Exeter Subaru has gone above and beyond for the students at Main Street School. Exeter Subaru has provided funding for teachers to purchase classroom supplies to support student learning. Every little bit helps, and we are so thankful for their continued partnership!
Small Act, Big Impact: How Exeter Subaru Helps Save Lives - Eileen C
Three times a year, Exeter Subaru hosts American Red Cross Blood Drives at their dealership to help save the lives of many! Their annual blood drives are a wonderful example of how local businesses can make a meaningful difference in the lives of others. By hosting these events, Exeter Subaru helps the American Red Cross collect lifesaving blood donations that support patients in need throughout our community and beyond. Every blood donation has the potential to save lives. Donated blood is essential for patients undergoing surgery, individuals receiving treatment for cancer, accident & trauma victims, and people facing serious medical conditions. Blood is needed every day, and volunteer donors play a vital role in ensuring that hospitals have the supply they need when emergencies arise. During their last drive, Exeter Subaru collected 33 pints of blood, recruited 8 power red donors and had 1 first time donor. (Power Red donations make an especially meaningful impact by allowing eligible donors to provide two units of red blood cells in one appointment.) Each pint of blood can save up to 3 lives, so their team potentially saved 99 lives! Their team works incredibly hard to promote their drives, signing up as many donors as possible. By providing a welcoming and convenient location for the blood drive, Exeter Subaru helps make it easier for community members to give back. The event brings people together around a shared purpose, encouraging neighbors, friends, employees, and customers to take a simple action that can have an extraordinary impact. The partnership between Exeter Subaru and the American Red Cross demonstrates the power of community involvement. It reflects a commitment to helping others, supporting local families, and strengthening the community through compassion and generosity. There is no better feeling than when you receive a notification on your Blood Donor App, letting you know where your blood was sent and how many lives you helped save! Exeter Subaru is proud to support the American Red Cross and grateful to every donor, volunteer, and team member who helped make the blood drives possible. Together, they are helping provide hope to patients and families during some of their most difficult moments. At Exeter Subaru, giving back means more than being part of a community, it means helping save lives, one donation at a time.
Exeter Subaru Supports Youth Suicide Prevention and a Stronger Community - Denette B
Each September, the Exeter community comes together for the Connor's Climb Foundation 5K and Family Walk. It's a day filled with energy, remembrance, and a shared commitment to supporting youth mental health. For Connor's Climb Foundation, the 5K is much more than an annual event. It is one of the ways our community helps make year-round suicide prevention education possible. Connor's Climb Foundation was created in memory of Connor Ball, an Exeter High School freshman who died by suicide in 2011 at just 14 years old. What began as a local event to honor Connor has grown into a nonprofit providing suicide prevention education, awareness, and advocacy to schools and communities at no cost. This year, more than 350 participants came together and raised $52,000 to support this mission. We are grateful to Exeter Subaru for their continued support and for helping make this community event possible. Their support helps us continue our work beyond race day, bringing programs such as SOS Signs of Suicide, our Youth Ambassador Program, Train the Trainer opportunities, and Stick It To Stigma® initiatives to more young people and the adults who support them. But the impact goes beyond the numbers. When a local business supports Connor's Climb, they are helping create a community where talking about mental health is encouraged, asking for help is supported, and young people know they are not alone. We are grateful to Exeter Subaru for investing in our community and helping Connor's Climb Foundation continue turning awareness into action.
Exeter Subaru is a Partner In Purpose - Kristen F
Earlier in 2026 Exeter Subaru joined local non-profit, The Six Strong Foundation Inc., in supporting troops deployed from our community and around New Hampshire. When I put out a call to the community with the goal of sending 100 care packages to support our own, Darren & Eileen Coute and the Exeter Subaru team sprang into action. With their support we collected some of the most sought after treats and necessities to bring a smile to the faces of so many. For the past 12 years I have been supporting military families in the New England area as a Military School Liaison. I have seen the challenges the service members, veterans and their families face from finding simple benefits information, to food insecurity and everything in between. The need to do more with less red tape, led me to where I am today giving rise to my small but mighty non-profit. The Six Strong Foundation Inc.™ encompasses The Six Strong Project ™ & Partners In Purpose™, home of the Joint Service Scholarship Database™, with over 1,000 scholarships curated to support the military and veteran communities while decreasing financial barriers to success. By carefully curating resources, benefits information and opportunities for engagement, this database is just one of the many ways the Foundation is supporting service members, veterans and their families. As a non-profit founder, I can tell you that no other dealership in our local area gives back to the community like Exeter Subaru. For them it is an engrained culture of giving and you feel that same warmth every time you walk in the doors. That is something truly special.
Messages of Hope & Blankets Bring Warmth & Caring to Cancer Patients at Exeter Hospital - Erika S
Patients, providers and staff at Exeter Hospital were so grateful for the cozy blankets (each wrapped like a heart) and hand-written messages of hope that Exeter Subaru staff hand delivered in July. This generous and compassionate gift from Exeter Subaru has become a special annual tradition that is very meaningful for patients being cared for at Exeter Hospital's Michael & Jeanne Falzone Center for Cancer Care. Nurses shared: "Blankets are being distributed daily, and our patients really love them. A patient gave one to his wife, who accompanies him to his appointments and stays with him for hours while he receives treatment." "One of our volunteers is a former patient and she is now distributing the blankets, like the one she received many years ago. She said hers was a square and she still has it and loves that we're sharing the heart ones now." "Patients are using them in the clinic and bringing them home to provide comfort there. They are very grateful. We also have some of the beautiful notes displayed in the waiting room and the feedback there is also so positive." "I just had a patient get very excited about the blankets, as she and her husband received one a few years back, and she said how much they liked the blankets and how grateful they are to Exeter Subaru."
SMS Earth Day '26-27 - Katelyn B
We were thrilled to partner with Subaru and Eileen Joyce Coute for our Earth Day celebration this year at Stratham Memorial School. Eileen brought incredible energy and enthusiasm as she engaged our students in meaningful conversations about sustainability and environmental stewardship. Students were especially excited to explore Subaru's electric vehicle and learn about innovative ways we can all help protect our planet. Subaru's commitment to education, community involvement, and environmental responsibility made this a memorable experience for our school, and we are grateful for their partnership and support.
Step Up Parents - Supporting Heroes - Denyse G
At Step Up Parents, we provide financial assistance and support to grandparents and other relative caregivers who have stepped up to raise the children of parents struggling with substance use disorder. We are dedicated to honoring the efforts of these caregivers as well as valuing their dignity and supporting their family's well-being. Parental substance misuse is the number one correlating factor for kinship families. According to the National Institutes of Health, at least eight million children younger than 18 live in a household with at least one adult struggling with addiction. The majority of this population is under the age of five. Most kinship children have suffered from neglect and arrive in their new home traumatized, suffering from serious medical and behavioral issues. Studies prove that placement of children with relative caregivers mitigates the trauma of being separated from their biological parents and helps to break the cycle of addiction. Grandparents or other relatives can provide a safe, nurturing, and structured home for children whose lives have been turned upside down by parental substance misuse. Like Subaru's Love Promise, we show love and respect to each of our families and try to be a bright light in their difficult journey. The true impact of our work is best expressed by the families we serve. One grandmother shared, "When my daughter relapsed, I suddenly had three grandchildren in my care. I was overwhelmed and didn't know where to turn. Step Up Parents helped me get beds, clothes, and even covered the cost of summer camp. My grandkids finally had something to look forward to." Another caregiver wrote, "I never expected to be raising my nephew at this stage in life. The support from Step Up Parents meant I could fix my car and get him to school every day. It's not just the financial help—it's knowing someone cares and understands what we're going through." A grandfather told us, "The gift cards for groceries and school supplies made a world of difference. But what really helped was the encouragement. For the first time, I didn't feel alone." These stories reflect the resilience and love of kinship caregivers and the transformative power of community support. Our work is guided by the voices of those we serve, ensuring our programs are responsive to real needs. With the support and generosity from local businesses like Exeter Subaru, we will keep listening, learning, and adapting, ensuring that every kinship family in New Hampshire has the resources and encouragement they need to succeed and the opportunity to thrive.
Family Reunion - Ashley M
Standing with her mom and enjoying hot cocoa, Sarah* scanned the crowd of children picking out new winter coats and soaking in the festivities of the Winter Wonderland. As a new family walked in, she tugged on her mom's arm and exclaimed, "Look, Mom, my cousins!" The children ran to each other, hugging and laughing as they began sharing memories catching up on the two years they had spent apart. Although not biologically related, the time these families spent supporting one another through their hardest days at the shelter, created a bond that felt exactly like family. This special event provided more than just the essential resource of warm coats; it offered a meaningful space for a long-awaited reunion. Through the generosity of Exeter Subaru, we are able to provide a safe, joyful community space for the families we serve to reconnect and celebrate together. Seeing their smiles and hearing their words of appreciation is a true testament to the impact of these events. *Name changed for privacy
Home for Christmas - Kelly G
We cannot thank Exeter Subaru enough for our long-standing collaboration. Every Friday in October Exeter opens their showroom doors and hearts and welcomes our adoptable dogs. We thoroughly enjoy giving our pups the opportunity to meet new people and potentially find new families in the process. Exeter is extremely understanding that from day to day in dog rescue changes occur and dogs we plan on bringing during the week may luckily be adopted by Friday. It’s a bit of a changing scenario but they are always flexible and able to go with the changes! Over the years we have been fortunate to have had a couple pups win the hearts of Exeter employees and become official Mary’s Dogs Exeter Subaru Staff! Nothing could make us happier to know our four-legged friends are in such great homes! Our partnership with Exeter Subaru extends far beyond the month of October. We know at anytime of the year if we need a little extra boost and visibility on an adoptable dog that all we need to do is reach out to Eileen and she will happily cross post on their Facebook page. The exposure and sharing we get through that seemingly small task can allow a dog a speedy transition from shelter life to a warm home. I’m attaching some pictures of a special dog that we introduced at Exeter Subaru this past October. Raja was an exceptionally shy, nervous pup. She was found living under a shed in the south, alone, underweight and unhealthy. Needless to say, she had very little interaction with humans in her short life and was extremely nervous. We had a couple that were interested in adopting her. We were very transparent in our explanation of her background and insecurities and agreed a face-to-face meet- n- greet was best. They happily met us at Subaru and let’s just say it was love at first sight for both Raja and her new parents! They finished their application immediately and drove from the dealership to our rescue right then to finish the paperwork and take her home! Raja never would have done well meeting potential adopters at the rescue where there is a lot of commotion and other dogs barking, this environment was the perfect place for her to feel safe and make a connection with her new family! Two of our “resident” dogs (Scooby has been with us nearly 2 years now and Wesson is going on a year) have had a Christmas video made just for them (unfortunately due to the size it won't allow me to upload it). It is with funding that we receive from Subaru that allows us the opportunity to do more than just provide food and medical care to dogs Scooby and Wesson. Both boys were adopted and surrendered more than once. They are high energy, dog selective, prey drive dogs that need the right environment in order to live successfully. We have staff and volunteers who bring each dog to training classes over 20 miles from our facility on a weekly basis. With dedicated time given to them that have made huge improvements and are ready to be integrated into a family life again but it has to be the right home and finding a family with no other dogs, cats, small animals or small children is like looking for the unicorn of adopters. But we won’t give up on them. We will never give up on them. Once a Mary’s Dog, Always a Mary’s Dog. Thank you Subaru for allowing us to carry out our mission each and every day!
