What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Exeter Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

St Vincent de Paul Exeter , Stratham Baseball

 Subaru Love Promise Heart

Love Promise Stories from Exeter Subaru

Subaru and Exeter Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

4th Annual Fill-A-Forester  –  Erika C

St. Vincent de Paul is a Food Pantry and Community Assistance Center, supported primarily through donations and staffed by over 165 volunteers! In the past year they distributed over 354,720 pounds of food to their Exeter area neighbors. Each year, Exeter Subaru holds a Fill-A-Forester food drive for St. Vincent de Paul. A Forester is parked in the showroom with the hatch open, and we collect as many donations as possible in the hopes that we will completely fill it. This was our 4th Annual Fill-A-Forester event, and our most successful one yet. With help from employees, customers, friends, and family, we collected enough food and household items to only leave enough space for two employees to drive the car to the food pantry. When we arrived, the volunteers were overwhelmed and very grateful for the donation. We are already looking forward to our next one, and hope to make it even better!

Donating Books to the Cooperative Middle School  –  Kayland P

From August to mid-September we took part in the Subaru Loves Learning event. This is an event where Subaru of America teams up with the American Association for the Advancement of Science (AAAS) in order to bring the world of science, engineering, and innovation to students. According to AAAS, only 36% of high school students are ready for college-level science, while over 80% of the fastest growing jobs in the U.S. are in science fields. Dealerships are matched with local schools and donate a diverse array of award-winning books to help bridge the gap and further promote K-12 science education. Books are selected from the winners and finalists of the AAAS/Subaru SB&F Prize for Excellence in Science Books, which celebrates outstanding science writing and illustration for children and young adults. Selected books are scientifically sound and foster an understanding and appreciation of science in readers of all ages. Throughout this event, we encouraged our customers, families, and friends to come in and visit our displays. There, they could fill out labels and write inspirational notes on bookmarks, to be placed in the donated books on their behalf. In addition to this, we also collected school supplies to be donated. Then, on September 26th, we loaded up a Subaru with all of the books and school supplies and headed off to the Cooperative Middle School in Stratham, NH. We were lucky enough to be able to head into an 8th-grade science class and surprise them. The students, teachers, and of course the librarian, were both thrilled and grateful to receive the donation. These books will be used in the 8th grade science curriculum, and be available in the library, for years to come.

My Breast Cancer Support and Celebrate Pink 5k  –  Jen K

Exeter Subaru shared the love at the 10th Annual Celebrate Pink 5K Walk & Run in downtown Portsmouth to support local breast cancer patients. After a month-long fundraiser, Exeter Subaru’s generosity kept on flowing at the event--significantly exceeding their fundraising goal! With an enthusiastic group of runners and walkers, the Subaru team showed their fantastic community spirit on a hot and sunny day, joining over 500 participants to help raise funds for local patients. My Breast Cancer Support, a Portsmouth-based 501(c)3, provides financial and emotional support to local breast cancer patients as they undergo treatment. The funds raised for My Breast Cancer Support go to Care Packages for the newly diagnosed; Hope Chests filled with gas, grocery and night out gift cards at eight partnering cancer centers in the greater Seacoast of NH and Southern ME; Patient Assistance Grants to those in need. Assistance grants help cover household assistance, living expenses and wellness programs to ease the financial burden of breast cancer, helping patients focus on getting well. We cannot thank Exeter Subaru enough for sharing the love so that patients know that they are not alone!

Odiorne State Park Clean-Up  –  E C

On June 13, 2018, a group of Exeter Subaru employees joined United By Blue for their Odiorne State Park Beach Clean-Up as part of our Subaru Loves the Earth campaign. Blue Ocean Society for Marine Conservation, Eastern Mountain Sports, and Seacoast Science Center were also hosts of this great event.This event was part of United By Blue’s “Bluemovement Road Trip”. During this road trip, they are spending three months traveling across the country and cleaning up the beaches.Together, with about 30 other volunteers, we helped to clean the rocky coastline where the Piscataqua River meets the Atlantic Ocean. The group searched the shoreline for old fishing gear and plastics that become caught in the rocks as the tide goes in and out. After two hours of cleaning, we gathered 489.5 pounds of trash and recycling, preventing countless bottles, zip ties, and gear from flowing back into the Atlantic. We also found some weird trash including a paint brush, a pair of broken glasses, and a golf ball.After cleaning and learning about educational and restoration programs going on around the coastline, we enjoyed snacks by the water and had the opportunity to tour the Seacoast Science Center. We worked hard, and enjoyed our time helping this great cause.Thank you United By Blue for having us at your event!

Paws Walk  –  A G

On June 3, 2018, Exeter Subaru participated in the NHSPCA Paws Walk. The Paws Walk is an incredibly impactful fundraiser, and the NHSPCA’s largest grassroots event of the year. The money raised at this event helps not only the dogs, but also all of the other animals that enter the shelter throughout the year. Participants walk a two mile trail through Stratham Hill Park in honor or memory of a cherished pet. Before and after the walk, participants can enjoy food, local vendors, activities, animal demonstrations, and more. We participated at this event in two ways. The first was setting up at team of walkers. The team consisted of employees, family members, and friends and all of them brought their dogs along! The second was becoming a vendor. We set up a table and handed out dog toys to the walkers. We also sold raffle tickets for two prizes: a large gift basket filled with dog treats and toys as well as a full-vehicle reconditioning at the dealership. All of the proceeds from the ticket sales were given to the NHSPCA after the event. We met many new people, and saw some familiar faces as well. We are already looking forward to next year’s event!

Trotting for a Cause  –  Erika C

For our annual “5K for a Cause”, we selected the Trick or Treat Trot in October of 2017. The Trick or Treat Trot is a fun, family-friendly 5K that is part of Exeter Hospital’s United in Wellness race series. The run supports cancer treatment programs and services for patients at Exeter Hospital’s Center for Cancer Care. Our employees, friends, and family joined over 500 other participants walking and running in honor or in memory of our neighbors and loved ones that have been affected by cancer. After the race, all attendees were invited to have snacks and watch the award ceremony. Awards were presented to the male and female Trot division winners, best costume winners, and top fundraisers. We were excited for one of our team members who finished in the top three for the female division! Thank you to Exeter Hospital for putting on this great event. We were happy to be a part of it.

Subaru Loves Pets 2017  –  Erika B

October 2017 was Subaru Loves Pets month, and we partnered with the NHSPCA to make the month a success! We ran a Facebook campaign for the month which spread quickly. Thanks to everyone’s participation, we were able to raise over $400. This money was donated to the NHSPCA to allocate towards the services/supplies that they were in need of the most. We also ran a Fill-A- Forester event for the month. Between our employees and our customers, we were able to fill the vehicle with items from the shelter’s wish list. All of these items were delivered to the shelter on the first of November. Our final event was a Pet Adoption at the dealership. We cleared the sales floor and had the NHSPCA come in with dogs and kittens that were up for adoption. The event was a success with all but one dog going home to a new family! We really enjoyed working with the NHSPCA, and look forward to partnering with them again in the future.

Subaru - Helping Annie's Angels Share the Love  –  William D

Because of this support from Exeter Subaru, our Annie's Helping Hands Oncology program can help more patients receive FREE massage, meditation and reiki. Our Angel Fund will be able to help more families that meet our mission keep food on the table, lights on, gas in the car and heat in their homes. To All My Friends at Exeter Subaru,I understand that this BIG check came from many smaller ones. Through your willingness to Share the Love, Exeter Subaru shows us what is possible when we come together. Through your willingness to Share the Love, Exeter Subaru allows Annie’s Angels mission to continue. Through your willingness to Share the Love, Exeter Subaru becomes a beacon of hope for families struggling financially through life threatening disease, illness and disability. Through your willingness to Share the Love, Exeter Subaru is a connection neighbor to neighbor, friend to friend and business to business. Through your willingness to Share the Love, Exeter Subaru is part of a caring fundraising network. Thank you for your continuing support!

Holiday Fill-A-Forester Food Drive  –  Erika B

For the last few years, the Exeter Area New Car Dealers Association (EANCDA) organizes a holiday food drive for two local food pantries. In December of 2016, Exeter Subaru decided to take this food drive to the next level. Instead of filling our typical cardboard boxes in the showroom, we created the “Holiday Fill-A-Forester Food Drive”. Our mission was to fill an entire Forester, and deliver the goods on the selected day to our designated food pantry (St. Vincent de Paul of Exeter). Thanks to the generosity of all of our employees and customers, we were able to do just that. All of the EANCDA participants dropped off their donations mid-December, just in time for those that needed assistance with their holiday meals. It was great to see the community come together to help those that need it during a difficult time of year.

Exeter Area YMCA Selected for Share the Love  –  Darren C

Exeter Subaru selected the Exeter Area YMCA as their local charity for the 2016 Subaru Share the Love Event. The Exeter Area YMCA is a non-profit organization that provides opportunities for youth development, healthy living and social responsibility in the community, offering health and wellness programs for all. At the Y, they focus on nurturing the potential of every person from cradle to maturity, improving their community’s health and well-being, and providing opportunities to give back and support neighbors. They do this by providing programming that strengthens mind, body and spirit, which enables youth, adults, families and communities to be more healthy, confident, connected and secure. Their impact is felt when an individual makes a healthy choice, when a mentor inspires a teen, and when a community comes together for the common good. The community came together for the Y this year. Exeter Subaru’s customers, many of which live in the area, selected the Y for Subaru to make their $250 donation towards. Because of their selection, Exeter Subaru and our customers were able to raise $31,852 for the Y. This donation will help the Y to continue to provide all of the opportunities that they do.

Connor's Climb  –  Erika B

In 2016, Exeter Subaru started our 5k for a Cause event. Each year, we will be selecting a 5k and family walk in the community where the proceeds benefit a good cause. For 2016, we selected the Connor’s Climb 5k. The Connor’s Climb Foundation (CCF) began when Connor Ball passed away as a result of suicide in October of 2011. Connor’s family and friends decided that no one else should experience such a profound and life-altering loss. The foundation’s mission is “To provide suicide prevention education to New Hampshire youth and the community.” They do this by raising awareness, reducing stigma, and equipping youth, educators, and communities with tools and resources focused on the vulnerable age group of 10-24 year olds. Since 2012, CCF has raised more than $70,000 to fund expanded education and awareness for suicide prevention in New Hampshire schools. CCF has hosted three trainings for more than 200 New Hampshire educators and community organization leaders. The organization has also distributed 30 “Signs of Suicide” education kits to New Hampshire schools,and over 6,000 students have gone through the program. The Connor’s Climb Foundation is making a difference and is saving lives, and we wanted to be a small part of that. We created a team (Exeter Subaru’s Rally Racers), raised money for donations, and then showed up to run/walk the day of the 5k. The weather was perfect, and there was a large turnout for this important event.

"Share the Love" with Twin Rivers Associates  –  Amy G

Each year, the Subaru Share the Love Event allows customers who purchase or lease a new car to select one out of five charitable organizations for Subaru to donate $250 towards. For the second year, Subaru has allowed dealerships to select a charitable organization in their community as the fifth selection. For the 2015 Subaru Share the Love Event, Exeter Subaru selected Twin Rivers Associates. Twin Rivers Associates is a day program for adults with disabilities, located in Stratham, NH. Participants in the program come from around the seacoast area and are able to take part in a wide range of activities which will improve their lives. These include: employment, volunteer, social, and artistic activities. Participants can select what they would like to do, as well as how many hours they wish to complete each week. Our customers liked the idea of keeping their donation local so that they could see the impact that their contribution made. Due to this, we were able to raise $20,841 through the “Share the Love” event for Twin Rivers Associates. The association’s employees were very excited to receive the donation, and they will be using the money towards the purchase of a new truck for the program.

Stuff a Subaru Forester food drive  –  Molly Z

Exeter Subaru held - Stuff a Forester - food drive to benefit Society of St Vincent de Paul Exeter Community Center and Food Pantry. The items that were donated were critical donations that are needed to help feed low income families in the summer months. With the help of generous community members like Exeter Subaru, SVdP Exeter distributed over 357,600 pounds of food with a retail value of over $1,075,000 in 2016. We are so grateful for Exeter Subaru's partnership in helping neighbors in need to access affordable food in an atmosphere of dignity and respect. Your gift makes a real difference in the lives of hungry families, and helps them gather around their tables for wholesome meals. With gratitude, SVdP Exeter.

Exeter Subaru Shares the Love  –  Kevin J

On behalf of our many volunteers at the Saint Vincent de Paul Society Exeter, we would like to publicly thank everyone at Exeter Subaru for the role they played in this year’s “Share the Love” charity promotion. Thanks to the efforts of general manager Darren Coute and his dedicated staff, Subaru recently presented our organization with a check for the amazing sum of $24,889! We are especially grateful to all of the new car buyers who designated Saint Vincent de Paul as their charity of choice to benefit from this promotion. It is heartwarming that so many customers requested that the $250 donation associated with their vehicle lease or purchase be provided to our organization which seeks to help the needy in all of the towns serviced by SAU 16. The demand for, and the scope of, our services has expanded greatly in recent years. In fact it is now costing us nearly $18,000 dollars a month to offer this array of services. So this generous gift comes at a most welcome time. So it is with sincere appreciation that we thank the Subaru Corporation, our friends at Exeter Subaru and the new car owners who participated in this venture. As a result of their caring, not only will our clients “Share the love”, they will also share the food, medical- dental care and employment assistance that they so desperately need.

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