Product Specialist 
vs Typical Salesman
After years of hiring the typical "car salesman, Exeter Subaru incorporated a strict salesmanLESS atmosphere in 2005. That's right - we will not hire any person who has sold cars in their past. In fact, we post our policy in our advertisement when asking folks to join our team.
Exeter Subaru has Product Specialist's that assist customers in selecting the right car that properly fits their needs. They do this by listening to the customers wants and needs and providing the customer with the information that they need to make their decision.
Here are some examples of things said by "typical salesman vs Product Specialists:
Typical Salesman - Hi, I'm Mack, you buying a car today?
Product Specialist - Welcome to Exeter Subaru! My name is Nancy and you are?
Typical Salesman - What is it you're interested in looking at?
Product Specialist - Please have a seat and tell me about your vehicle needs and who will be driving it.
Typical Salesman - I'm not sure where your keys are but let's talk about you buying this car. (meanwhile the keys were tossed on the roof)
Product Specialist - Invites the customer to join the sales manager on the trade appraisal ride.
Typical Salesman - The ice maker in this rig really blows cold!
Product Specialist - This vehicle is equipped with a CFC-Free Air Conditioning system with direction control.
Typical Salesman - All right then, what do you say we go inside and bang out some numbers!
Product Specialist - Would you like a cup of coffee or a cold drink before we go over some of the options on this vehicle?
Typical Salesman - Sits at (or shares) a small desk with an uncomfortable chair for their guest.
Product Specialist - Offers their customer a tall backed very comfortable chair or couch to relax on while talking.
Typical Salesman - Will pre-qualify or pre-judge whether a customer is a "Real" buyer and treat them
accordingly.
Product Specialist - Treats all customers with the utmost respect whether they are buying a wholesale
car or brand new Subaru.
Typical Salesman - What am I supposed to tell my boss when you leave without buying this car?
Product Specialist - Have I answered all your questions and would you like a brochure to take with you?
Typical Salesman - I'm sure we have a little wiggle room if that's all it will take.
Product Specialist - Our finance manager will assist you with your budget concerns.
Please click here to read some of the comments that our customers have made about our Product Specialists!
or
Feel free to click here to share some of the "salesman" lines that you've heard over the years.
