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Subaru BRZ: It's Thinker Than You Fast It Is

How do we know when we're going fast? Generally speaking, we don't. Observers on Earth's surface rotate around its axis at 40 meters per second; Earth itself revolves around the Sun (30 kilometers/second); and the Sun rotates around the galactic center at about (220 km/s). Meanwhile, the whole kit is being dragged in a stately gyre toward the constellation Virgo at about 370 km/s. What, you don't feel that?

Rumble Seat columnist Dan Neil takes the new Subaru BRZ out for a spin.

We don't because we judge motion by acceleration, that…

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First 2013 Subaru BRZ Rolls off the Line in Japan

First 2013 Subaru BRZ Rolls off the Line in Japan

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  • 2013 Subaru BRZ Picture

    2013 Subaru BRZ Picture

    Fuji Heavy Industries marked the start of production Friday of the 2013 Subaru BRZ and companion Toyota 86. | March 19, 2012

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First 2013 Subaru BRZ Rolls off the Line in Japan

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  • Fuji Heavy Industries marked the start of production Friday of the 2013 Subaru BRZ and companion…
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Why Subaru's Consumer Report Top Spot Means Good News For You

Subaru is a fascinating company that produces highly enduring cars that are thoroughly raced, have a strong following and yet still flies under the radar of most.

Subaru started their car life after they realized their flat opposing piston airplane motor configuration offered a great way to lower the center of gravity of a car, while giving the engine a quick and high revving factor. Known for their flat four and sixes, the boxer engines help keep the cars lower and even allow for…

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Subaru Rolling Out New Product, Technology To Increase Fuel Efficiency

12/10/2011 | By: Derek Kreindler

2012-subaru-xv1.jpg

Subaru is looking to increase the fuel efficiency of its vehicles by 30 percent and will introduce new technologies like turbocharging, different transmissions and hybrid systems to help meet those goals.

First up will be a blitz of new product built on an all-new lightweight architecture that will replace the current platform used by all Subaru products. Subaru's insistence on all-wheel drive means that its vehicles are handicapped in the fuel efficiency stakes, due to AWD's extra weight and complexity, and the company must take extra steps to stay…

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